I believe in my dream, to be able to use Twitter to create valuable relationships and try, at the age of 54, to concretely show how the world can be changed thanks to the right values, the positive force of the network and together with the entire world population, in particular with the new generations.
To be, comes out right from this dream, a startup whose business is the projecting, developing and selling of Lifi & IoT solutions (indoor and outdoor), highly scalable for every need. Nowadays, Thanks to this solution it is possible to transmit data through the LED light. This idea was born on Twitter even before it reached the physical world, supported by people who met each other on the web and found themselves online, To Be is already working with companies from all over the world thanks to the potential of the network and the power of smartworking
To Be offices are in Rome and Latina, its purpose is to create relationships between the old and new world with a new original model of coworking and sharing economy responding to the needs of the people through the efficient and sustainable implementation of new products and services based on algorithms and innovative technologies. Hence the constitution of the start-up To Be Kids, along with a team of young people from Latina (Latium, Italy) which has developed a smart lamp for children, transmitting safe and selected contents within a mobile app portal fully dedicated to them.
What started this dream?
This dream began two years ago with the first meeting between myself, Raniero Pani, a lighting expert who was among the first to develop Li-Fi technology in Italy, and Francesco Paolo Russo, architect and SmartCity expert .
I was working as an independent consultant of local marketing projects and as a newcomer I was experiencing the benefit of being an influencer on Twitter, with significant results, after just a year since I joined the social media; the meeting with Raniero and Francesco has totally changed the course of events. Since the first moment, we realized that our job profiles were complementary as well as our age, experience and even our dreams.
Three different generations: me 54, Raniero 40, Francesco 25 and a major challenge to be faced with a young leader like Francesco and with us two, more expert on supporting a real business 2.0, ready for the industry4.0 and with solid roots planted in the territory. Thus was born an original startup with a clear, success-oriented business model.
We physically met only few months later after a long period of discussions on twitter and Skype and we began immediately a trial period for our ideas that we tested in various prestigious international events.
The testing period lasted about a year, that showed us positive results and led us, in February 2016, to found the startup To Be Srl and then in September of the same year, the startup To Be Kids, with whom we participated in the Call for Startups 2016 of Tim #Wcap and, after having won it, we had access, among the other benefits, to the Digital Innovation Year.
This is a great success for me. I am happy to contribute to the growth of talents and territory, especially the marginal ones, who have great unexpressed talents to be enhanced and make valuable. Our projects are aimed at doing this in an original and practical way.
What motivates you to follow this dream?
The chance of changing the world using new technologies, both social ones (like twitter, that allows you to create a worldwide network of growing "useful" relationships), and productive ones, as the Lifi, which allows to communicate in a simple and direct way high value-added contents, developing an harmonious environment for companies and territories generating economic added value and improving the quality of life.
In this way, in a world that constantly erects walls, it is shown that building new bridges and new direct relationships is the best strategy and the best business model to preserve the original reality and our identities. This also makes possible to create and deliver value to those who have more initiative, regardless of its geographic location and its social condition of departure.
All of this allows me to remember and keep alive the teaching of my parents and to enhance the legacy of affections and tradition that was entrusted to me, not to make it being lost during the time.
What are your goals?
As co-founder of To Be and To Be Kids, the goal is to bring the language of the new technologies in a humanistic way to an always growing audience, considering businesses and people as the real value of the reality.
From my point of view it is important now, to enable active policies on the awareness to technologies, in order to make them powerful tools of storytelling and personal training.
it is essential to increase digital awareness in all generations to break down a digital divide that threatens our living together and that, instead, if well addressed, it would be able to create an incredible market full of opportunities for everyone.
What would you like people to know and where can we find you?
I wish that people knew what we are developing and the projects we are working on. We are the first company able to transmit data through the LED light thanks to our Lifi solutions, anticipating the direction the world is heading. We want to connect feelings to the digital world, becoming a real relational and productive point of reference for our networks by focusing not only on our innovative technologies but also on cooperation and sharing projects.
People can find us by:
• Our web site: www.tobe-srl.it
• Facebook: https://www.facebook.com/ToBe.srl/ and https://www.facebook.com/ToBeKids1/
• Twitter: @ToBe_srl and @ToBeKids
• Personal Twitter: @ paoloigna1
The Dreamer Blog features two people each week in pursuit of their dreams, large or small everyone has a dream that deserves support. Douglas Geller, the author of this blog is also the author of the book The Dreamer; you can learn more about The Dreamer and purchase it at: http://amzn.to/2j7W79P